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TECH BUYER Aug 2018 - IDC Perspective - Doc # CA42529218

Playing with the Big Boys: Approaches to Innovation and Transformation in the Canadian Midmarket

By: Mark SchruttStrategic Advisor, Public Sector & Innovation Research, Jason BremnerResearch Vice President, Industry and Business Solutions


This IDC Perspective examines IDC's research to understand whether midsize and large businesses approach innovation differently. Companies are driving toward a different culture that is more focused on understanding the needs of the customer, moves at a faster pace and is emboldened to take calculated risks.

"There are no significant differences between how midsize and large companies approach innovation," says Mark Schrutt, strategic advisor, Public Sector and Innovation research. "Differences began to appear as our research expanded beyond innovation and into market disruption. Industry has more influence than size when it comes to innovation and transformation."



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