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TECH SUPPLIER Apr 2018 - Market Presentation - Doc # CA42530918

Brand Perceptions of Security Appliance Vendors in Canada, 2018

By: Kevin LonerganResearch Manager, Security and Infrastructure, David Senf

On-line Presentation


This IDC Presentation provides an analysis of Canadian brand perceptions of security appliance vendors. It is part of an annual series of brand perception documents that covers the various security markets in Canada. Brand awareness, along with customers' perceptions, was measured against 10 criteria used for evaluating providers for their security appliances. The purpose of this study was to discover:

  • What criteria customers are using to purchase security appliances
  • How Check Point, Cisco, Forcepoint, Fortinet, Palo Alto, and Symantec each measure up against the top buying criteria


  • 38 slides

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