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Apr 2018 - Market Presentation - Doc # CA42531518

Brand Perceptions of Security Service Providers in Canada, 2018

Authors: Kevin Lonergan, David Senf
On-line Presentation

Abstract

This IDC Presentation provides an analysis of Canadian brand perceptions of security service providers. It is part of an annual series of brand perception documents that covers the various security markets in Canada. Brand awareness, along with customers' perceptions, was measured against 10 criteria used for evaluating providers for their security consulting services. The purpose of this study was to discover:

  • What criteria customers are using to purchase security services
  • How Bell, CGI, Deloitte, Herjavec Group, IBM, SecureWorks, TELUS, and Trustwave measure up against the purchasing criteria

Coverage