Abstract

This IDC Perspective discusses how the best customer experience is across all sales channels and touch points, building long-lasting customer relationships and creating a work environment where people have the freedom to interact, explore, and innovate. These beliefs empower TELUS to provide the best experience in:

• Retail, with the growth of its Connected Experience stores and TELUS Mobile Innovation Centre, a leading-edge, hands-on mobile showcase of new technologies and products
• Business markets, via its cross-country network of TELUS Innovation Centres that demonstrate the art of the possible in technology and communications
• Canadian innovation, through TELUS accelerators for start-ups (such as TELUS Technology Accelerator with Innovate Calgary and T-Squared Accelerator with TEC Edmonton) and TELUS Ventures, a financing arm

"TELUS is also reinventing the way it works internally, optimizing the delivery of digital technology with TELUS Digital, a prototype for the future of the digital operations department," says Mark Schrutt, strategic advisor, Innovation and Public Sector research. "TELUS Digital focuses on building digital properties and experiences that enhance customer-centric collaboration and innovation."

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