This IDC Market Note offers a North American view of the burgeoning earwear category of wearables also referred to in the industry as "hearables." IDC uses the example of two earwear manufacturers as precedent to build on for the devices we hope to see in the future and highlights some key considerations for existing ear-worn wearable manufacturers and those looking to enter the market.
"With wearables amassing large-scale acceptance and growing adoption, the focus of the market is shifting toward more meaningful use cases outside of traditionally popular fitness and wellness categories. Recent launches of intelligent earwear have laid the foundation for stronger future use cases," says Manish Nargas, research analyst, Wearables, IDC Canada. "IDC expects continued adoption of these smarter next-generation wearable devices for the foreseeable future, especially those that provide additional value by ways of intelligent assistance integration."