Nov 2017 - IDC Survey - Doc # CA43198917
Birds of a Feather: Using Cluster Analysis to Segment Outsourcing Customers in Canada
This IDC Survey presents the results of a cluster analysis of Canadian companies' outsourcing of common IT service areas, like applications, infrastructure, help desk, and end-user support. The objective of the study is to identify clusters of companies, with respect to their use of outsourcing, to allow managed service providers to develop specific go-to-market campaigns to address the unique needs of each cluster. Five clusters were identified, and common characteristics and attitudes of the clusters are highlighted in the study. The study is based on IDC Canada's IT Advisory Panel, in which 430 Canadian companies were interviewed.