Dec 2018 - Market Forecast - Doc # CA43239018
Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2018–2022
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.
"In 2018, global OTT video services stamped their authority as not just digital content distributers but as creators of some of the industry's most acclaimed content. It is with the same authority that they continue to claim their grounds," says Manish Nargas, analyst for Consumer Services and Mobility. "With almost 24 million subscribers and transactional clients of paid OTT video services in 2018 alone. IDC Canada forecasts that the overall paid OTT video market will continue to grow at a steady pace over the next five years, albeit tempered due to rapid decline of transactional OTT clients and marred by some significant service price increases."