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TECH SUPPLIER May 2018 - Market Presentation - Doc # CA43244718

Rating Buyer Criteria and Brand Perceptions of Network Equipment Vendors in Canada, 2018

By: Kevin LonerganResearch Manager, Security and Infrastructure

On-line Presentation


This IDC Market Presentation provides an analysis of Canadian brand perceptions of network equipment vendors. It is part of an annual series of brand perception documents that cover the various markets in Canada. Brand awareness, along with customers' perceptions, was measured against 11 criteria used for evaluating providers for their network equipment offerings. The purpose of this study was to discover:

  • What criteria customers are using to purchase network equipment
  • How Brocade, Cisco Meraki, Dell, Extreme Networks, HPE-Aruba, and Juniper are perceived by the market using the above criteria


  • 37 slides

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