This IDC Survey analyzes IDC's latest primary research on the Internet of Things (IoT) in Canada. In June 2018, IDC surveyed 302 respondents asking enterprise IT decision makers about their IoT buying journey, purchasing models, and vendor partnerships. This data is important for marketing, communications, sales, and partnering executives seeking to better understand the rapidly evolving Canadian IoT landscape.
"Consideration of IoT solutions, from exploration to evaluation to purchase, is made by a lot of different job titles. IoT vendors need to optimize their marketing, communications, and sales channels accordingly," says Nigel Wallis, vice president, Industries and IoT, IDC Canada. "IoT solutions in Canada are mostly bought, and not built. But they are rarely bought from one vendor alone — partnerships are key to succeeding in the IoT sector."