This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on consumer wearables (such as, smartwatches, hybrid watches, or wrist-worn fitness tracker) in Canada. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant.
The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for hardware devices such as wearables.