TECH SUPPLIER Dec 2019 - Market Forecast - Doc # CA44507619
Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2019–2023
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.
"The coming years will be a true test of the elasticity of the finite wallet of a Canadian consumer as OTT service providers get serious. In 2019, market leaders showed off their strengths, leveraging their best assets to attract Canadian consumer audiences, and new market participants have already aggressively stirred the pot, with competitive price points and premium exclusive content," says Manish Nargas, senior analyst for Consumer Services and Mobility. "Irrespective of who wins the consumer dollars and who gets churned out in the process, the OTT video market is expected only to grow upward."
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