TECH SUPPLIER May 2020 - Market Forecast - Doc # CA45059620

Canadian Consumer TV Services Forecast, 2020-2024

By: Manish NargasSenior Analyst, Consumer and Mobile Research, Lawrence SurteesResearch Vice President, Communications, Meng CongManager, Market Insights and Analytics

Abstract

This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast.

"Providing 'more for less' may be the need of the hour as consumer viewership waivers further on account of over-the-top (OTT) video content providers (new and old) dangling exclusive binge-worthy content on what seems to be a perpetual cycle and an increasing amount of live/linear content being made available on OTT video platforms now," says Manish Nargas, senior analyst, Consumer Services and Mobility at IDC. "TV service providers will have to bring out their A game as they look to harness their next-gen TV service capabilities and create symbiotic, seemingly 'complementary' partnerships with OTT video providers to keep consumer eyeballs on their TV service platforms all the while combating economic ill effects of COVID-19 restrictions in the short term."


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