TECH SUPPLIER Aug 2020 - IDC Survey - Doc # CA45658920

Canadian Consumer Devices Survey, 2020 Results: Wearables

By: Manish NargasResearch Manager, Consumer and Mobile Research, Shahd ElashriAssociate Analyst, Wearables & Consumer Research

On-line Presentation

Abstract

This IDC Survey presents findings from IDC Canada's recent consumer survey focusing primarily on consumer wrist-worn wearables (e.g., smart watches, hybrid watches, wrist-worn fitness trackers). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. In addition, it captures consumer appetite and adoption of burgeoning "hearables" (e.g., smart wireless earphones/headphones) in Canada. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.

Please note: This year's consumer survey was in field during the peak of COVID-19 restrictions in Canada — namely, June 2020.

The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.


Coverage

Subscriptions Covered

Canadian Mobile Consumer and Connected Life


Companies Covered

Garmin Ltd., Fitbit Inc., Apple Inc., Samsung, Fossil Group, Inc.


Regions Covered

Canada


Topics Covered

Wearables


Content
  • 39 slides


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