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Abstract

This IDC Survey presents the findings from IDC Canada's recent consumer survey focusing primarily on consumer PCs (such as laptops and desktops) and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. Further, the document outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.

Note: This year's consumer survey was in field during the peak of COVID-19 restrictions in Canada in June 2020.

The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices. Additional detail and data available beyond the chosen views are available via request.


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