TECH SUPPLIER Aug 2020 - IDC Survey - Doc # CA45659120

Canadian Consumer Devices Survey 2020 Results: Mobile Phones

By: Manish NargasResearch Manager, Consumer and Mobile Research, Steve YangSenior Analyst, Communications & Mobility

On-line Presentation

Abstract

This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document also outlines data on brands and purchase channels and the key top-of-mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.

Note that this year's consumer survey was in field during the peak of COVID-19 restrictions in Canada, namely, June 2020.

The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the mature hardware mobile phone market.


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