TECH SUPPLIER Mar 2020 - Market Presentation - Doc # CA45664320

Canadian Cybersecurity Sales Action Item, 1Q20: Security Product Purchasing Behaviour

By: Kevin LonerganResearch Manager, Security and Infrastructure

On-line Presentation

Abstract

This IDC Market Presentation presents the results of IDC Canada's ITAP n6 Survey, 2019, focusing on the security product purchasing behaviour of Canadian organizations. In total, 13 products were included across identity and digital trust, perimeter and network monitoring, cloud security, content management, and security tool sets. Respondents were asked if they stick with incumbents, conduct internal research, consult with sales and vendors, or consult with a trusted advisor before purchasing security products. The purpose of this study was to:

  • Provide security product vendors with insight with respect to which technologies were the stickiest with organizations, and which provided the greatest opportunity for vendors to displace incumbents
  • Determine which products will require highly trained sales or consultants to help organizations make decisions
  • To provide the above by organization size

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Content
  • 10 slides


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