TECH SUPPLIER Dec 2020 - Market Presentation - Doc # CA45672220

Canadian IT Services Brand Perceptions, 2020: Familiarity, Awareness, and Brand Associations

By: Jim WestcottResearch Manager, Application Solutions

On-line Presentation

Abstract

This IDC Market Presentation examines recent survey data that questioned Canadian medium-sized and large businesses on the brand perception, awareness, and usage of many of the largest IT services providers in Canada. The document primarily assesses the perceptions of Canadian large businesses with respect to brand.


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