TECH SUPPLIER Mar 2020 - Special Study - Doc # CA46015220

Canadian Technology Forecast Scenarios, 2020: Cannabis Market Segment

By: Nigel WallisResearch Vice President, IoT and Industries, Meng Cong, Jason BremnerResearch Vice President, Industry and Business Solutions


This IDC study sizes and forecasts the ICT spend by Canadian cannabis companies and looks at its market impact. It addresses a variety of key questions, including the following: What 2nd and 3rd Platform technologies will companies purchase and at what scale?

The study also enables ICT vendors to strategize their go-to-market plan by the cannabis subverticals: production, process manufacturing, distribution, and retail. And IDC includes three different scenarios — baseline, optimistic, and conservative — that delineate the potential spending on IT hardware, software, services, and communications by their respective subcategories. This is the comprehensive study with detailed assumptions by industry sector, technology category, and digital transformation solution. For a summary version of this study, refer to Executive Overview: Canadian Technology Forecast Scenarios, 2020 — Cannabis Market Segment (IDC #CA46013420, forthcoming).

"Canada's legalization of cannabis created a unique opportunity for ICT vendors as a new industry emerged in 2018 with very novel requirements to support its rapid growth. Despite recent issues, IDC expects that the cannabis market will emerge as a sustainable subvertical over the forecast period, rapidly growing from C$137 million in 2018 toward much more," states Nigel Wallis, research VP, IoT and Industries at IDC Canada.



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