TECH SUPPLIER Mar 2020 - Market Presentation - Doc # CA46119220

The Realities of Virtual and Augmented Reality: 2019 Canadian Consumer Survey Findings

By: Jean Philippe BouchardVice-President, Mobility & Consumer Research, Canada, Manish NargasSenior Analyst, Consumer and Mobile Research, Shahd ElashriAssociate Analyst, Wearables & Consumer Research

On-line Presentation

Abstract

This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys focusing on the augmented reality (AR) and virtual reality (VR) market in Canada. The showcased data presents the overall size of the Canadian augmented reality and virtual reality market opportunity in the short term and highlights consumer interest, ownership, and usage, along with consumer uptake based on AR and VR applicable activities and use case preferences. Additional insight is provided through additional demographic comparisons where relevant.


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