TECH SUPPLIER Mar 2021 - Market Presentation - Doc # CA46282421

Brand Perceptions of Managed Security Service Providers in Canada, 2021


Yogesh Shivhare
On-line Presentation


This IDC Market Presentation provides an analysis of Canadian brand perceptions of managed security service providers (MSSPs). It is part of an annual series of brand perception documents that cover the various security markets in Canada. Brand awareness, along with customers' perceptions, was measured against 12 criteria used for evaluating providers for their managed security services. The purpose of this study was to discover:

  • What criteria customers are using to purchase managed security services?
  • How Bell, CDW Canada, Deloitte, GoSecure, Herjavec Group, IBM, ISA Cybersecurity, and TELUS measure up against the purchasing criteria?


  • 9 slides

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