TECH SUPPLIER Jun 2021 - Market Presentation - Doc # CA47049221

Canadian Cybersecurity Buyer Persona: Managed Security Services Benefits


Yogesh Shivhare
On-line Presentation


This IDC Market Presentation presents the buyer persona view of results of IDC Canada's 2021 BITAP n1 Survey, conducted in March 2021. Survey participants were asked about their perceived benefits of working with MSSPs, their confidence levels on their organizations breach detection capabilities, and top limiting factors to improve cybersecurity capabilities. This document can help vendors understand the differences between perceived benefits that buyers associate with MSSPs and their top challenges. Vendors can accordingly tailor their messaging to these buyer personas so that their offerings resonate with different buyer interests and fears.


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