TECH SUPPLIER Mar 2021 - Market Presentation - Doc # CA47051921

The Connected Car: Perspectives from Canadian Consumers — 2020 EOY Survey Results

By: Manish NargasResearch Manager, Consumer and Mobile Research, Shahd ElashriAssociate Analyst, Wearables & Consumer Research

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Abstract

This IDC Market Presentation presents findings from IDC's recent end-of-year 2020 consumer survey on consumer interest and buyer behaviour around connected cars in Canada. It highlights consumers' interest, ownership, usage, preferences, and future potential with regard to the purchase of car products and technologies. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the buyer behaviour of the Canadian consumer toward connected car technologies and associated services.

Results presented and discussed highlight the Canadian consumer's current adoption and usage of and interest in/preference toward the different types of connected car technologies available today. Additional insight is provided through comparisons by age demographic where relevant; more in-depth data segmentation is available on request.


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