TECH SUPPLIER Jun 2021 - IDC Survey - Doc # CA47052021

Canadian Consumer Survey Indicators, 2021: Wireless, Internet, Home Phone, TV, and OTT Video Services

By: Manish NargasResearch Manager, Consumer and Mobile Research, Shahd ElashriAssociate Analyst, Wearables & Consumer Research

On-line Presentation


This IDC Survey presents findings from IDC's recent consumer surveys on the wireless, internet, home phone, TV services, and OTT video markets in Canada.

Results presented outline consumer perceptions and the current state of the abovementioned consumer service markets in Canada, discussing service provider satisfaction and recommendation metrics, interest in and usage of new next-generation services, and pricing nuances and bundling. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant.

This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, home phone, and OTT video service market in 2021 consumer plans for these services and new end-user behaviors and intentions.


  • 55 slides

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