TECH SUPPLIER Dec 2021 - Market Forecast - Doc # CA47052321
Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2021–2025
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.
"Increased consumer appetite, heightened levels of awareness/familiarity, and plethora of differentiated (and expanding) content providers are normally coveted traits for growing a market," says Manish Nargas, research manager, Consumer and Mobile Research. "However, these traits coupled with a finite consumer wallet may be the root cause of unwanted drama (read: churn) and inflated service costs in the near term — OTT video service providers should be cognizant of the challenges that lie ahead."
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