TECH SUPPLIER Oct 2021 - IDC Survey - Doc # CA47052921

Canadian IT Services Brand Perceptions, 2021: Familiarity, Awareness, and Brand Associations

By: Jim WestcottResearch Manager, Application Solutions

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Abstract

This IDC Survey examines recent survey data that questioned Canadian medium-sized and large businesses on the brand perception, awareness, and usage of many of the largest IT services providers in Canada. The document primarily assesses the perceptions of Canadian large business with respect to brand perceptions.


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