TECH SUPPLIER Jan 2021 - Market Presentation - Doc # CA47328621

The Consumer Augmented and Virtual Reality: 2020 Canadian Consumer Survey Findings

By: Shahd ElashriAssociate Analyst, Wearables & Consumer Research, Jean Philippe BouchardVice-President, Future of Work and Mobility Research

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Abstract

This IDC Market Presentation presents findings from IDC Canada's most recent consumer surveys at the end of 2020, focusing on the augmented reality (AR) and virtual reality (VR) market in Canada. The showcased data presents the overall size of Canadian wearables market opportunity in the short term, and it also highlights consumer interest, ownership, and usage, along with consumer uptake based on AR and VR applicable activities and use case preferences. Additional insight is provided through additional demographic comparisons where relevant.


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