TECH SUPPLIER Jun 2022 - Market Presentation - Doc # CA47670922

Canadian Cybersecurity Buyer Persona: Security Priorities, Initiatives, and Concerns


Yogesh Shivhare
On-line Presentation


This IDC Market Presentation presents the buyer persona view of results of IDC Canada's BITAP n1 2022 Survey, conducted in March 2022. Survey participants were asked about their security priorities, key initiatives, and top concerns, and this IDC Market Presentation focuses on the differences between IT and LOB buyers around these. Security technology and services providers can leverage this document to refine their messaging to different buyers and influencers within the organization as they may be aligned in security priorities but differ significantly when it comes to key initiatives.


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