TECH SUPPLIER Sep 2021 - IDC Survey - Doc # CA47680421
Canadian Consumer Devices Survey, 2021 Results: PCs and Tablets
By: Manish NargasResearch Manager, Consumer and Mobile Research, Jean Philippe BouchardVice-President, Future of Work and Mobility Research, Shahd ElashriAssociate Analyst, Wearables & Consumer Research
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — laptops/notebooks, desktops, and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the mature PCs and tablet market.