TECH SUPPLIER Sep 2021 - IDC Survey - Doc # CA47680521

Canadian Consumer Devices Survey, 2021 Results: Wearables


Shahd Elashri
Manish Nargas
On-line Presentation


This IDC Survey presents findings from IDC Canada's recent consumer survey focusing primarily on consumer wrist-worn wearables (smartwatches, hybrid watches, wrist-worn fitness trackers, etc.). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. In addition, captures consumer appetite and adoption of "hearables" (smart wireless earphones/headphones, etc.) in Canada. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.

The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.


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