TECH SUPPLIER Jun 2022 - Market Forecast - Doc # CA47680922

Canadian Consumer TV Services Forecast, 2022–2026

By:

Manish Nargas
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Abstract

This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast.

"As pandemic-related restrictions wane, so do the benefits that TV service providers had on account of stay-at-home restrictions," says Manish Nargas, research manager, IDC's Consumer and Mobile research. "TV service providers will have to remain mindful of the downward pressures on traditional TV service on account of record high global inflation, especially as consumers reevaluate their 'new' needs as Canadians navigate to yet another everyday reality. Service providers should create longer-term strategies leveraging future capabilities of their technologies in order to make their offerings stickier, even if they need to sacrifice some of today's revenue."


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