TECH SUPPLIER Nov 2021 - IDC Survey Spotlight - Doc # CA48361021

Are Vendor Perceptions for Services Firms Matching Up with Expectations in Canada?

By: Jim WestcottResearch Manager, Application Solutions

Abstract

This IDC Survey Spotlight presents a perceptions map that provides a graphical representation of the services attributes of IT and business services firms operating in Canada. "The 2021 version of the IT and business services perception map illustrates that Canadian businesses have, in general, similar perceptions of many service providers and that creating brand distinction is a difficult process," says Jim Westcott, research manager, Services, at IDC Canada.


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