target audience: TECH SUPPLIER Publication date: Sep 2022 - Document type: IDC Survey - Doc Document number: # CA48450422
Canadian Consumer Devices Survey, 2022 Results: Mobile Phones
This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware mobile phone market. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the presentation also outlines data on brands, purchase channels, and the key top-of-mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this IDC Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the mature hardware mobile phone market.