target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # CA48450722
Trending Now: Canadian Consumer — Holiday Season Shopping Behaviours — 2022 Hot Topic
This IDC Market Presentation highlights Canadian consumer buyer behaviour as it relates to their holiday season shopping for consumer devices and accompanying software/services. It provides insight into consumer device purchase intent this holiday season, preferred brands, and even preferred method to shop, along with motivators to purchase and the favored seasonal sales event/day. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the major consumer devices.
Additional insight/commentary is available on request.