TECH SUPPLIER Dec 2022 - Market Presentation - Doc # CA48450722

Trending Now: Canadian Consumer — Holiday Season Shopping Behaviours — 2022 Hot Topic

By:

Manish Nargas
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, Mariana Fang
On-line Presentation

Abstract

This IDC Market Presentation highlights Canadian consumer buyer behaviour as it relates to their holiday season shopping for consumer devices and accompanying software/services. It provides insight into consumer device purchase intent this holiday season, preferred brands, and even preferred method to shop, along with motivators to purchase and the favored seasonal sales event/day. Additional insight is provided through added demographic comparisons where relevant.

The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the major consumer devices.

Additional insight/commentary is available on request.


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