target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Forecast - Doc Document number: # CA48450822
Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2023–2027
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.
"Challenged by a finite consumer wallet and the downward pressures of increased cumulative costs in an inflationary economy, OTT video market is still expected to grow steadily," says Manish Nargas, research manager, Consumer and Mobile Research, at IDC. "However, OTT video service providers need to be mindful of possible churn/cord-shaving as the consumer may look to find a new balance between their hunger for content and the cost of consumption."