target audience: TECH SUPPLIER  Publication date: Mar 2022 - Document type: Market Presentation - Doc  Document number: # CA48972122

Back to the Future for Canadian Consumers


  • Manish Nargas Loading
  • Shahd Elashri Loading
  • Jean Phillippe Bouchard Loading


  • 14 slides

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This IDC Market Presentation presents the deck used in the Back to the Future for Canadian Consumers IDC Tech Market Spotlight Webinar on February 17, 2022. This IDC Market Presentation is the collection of supporting slides used during the consumer-centric conversation that discusses the impact that the past two years of COVID-19-related restrictions have had on Canadian lives — from the growing importance of online purchasing and an increase in the number of compute devices in Canadian households to how the supply chain issues are affecting technology suppliers and consumers. Navigating what's ahead will be critical for organizations that want to advance (or sustain) their consumer businesses in Canada. IDC Canada research leaders Jean Philippe Bouchard, Manish Nargas, and Shahd Elashri uncover the happenings over the past two years and provide three key takeaways during this live discussion. Speaker notes are included for each slide.


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