target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Market Presentation - Doc Document number: # CA49467123
Brand Perceptions of Managed Security Service Providers in Canada, 2023
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Abstract
This IDC Market Presentation provides an analysis of Canadian brand perceptions of managed security service providers (MSSPs). It is part of an annual series of brand perception documents that cover the various security markets in Canada. Brand awareness, along with customers' perceptions, was measured against 12 criteria used for evaluating providers for their managed security services. The purpose of this document was to discover:
- What criteria customers are using to purchase managed security services.
- How Bell, CDW Canada, Deloitte, GoSecure, Herjavec Group, IBM, Optiv, and TELUS measure up against the purchasing criteria.