Abstract

This IDC Survey looks at the differences in revenue, technology investment, perceived benefits, and barriers across regions, company sizes, and a cross section of industries. The findings are excerpts from IDC's 2022 Worldwide Agriculture Survey, which polled 200 respondents from North America, Western Europe, and Asia/Pacific. Regional and production type differences were seen to influence several factors including annual revenue, level of automation technology investments, and perceived barrier or benefits of precision agriculture technology adoption. Precision agriculture is the incorporation of sensors, IoT, data analytics, and communications technologies for better precision, efficient resource management, and planning.

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