target audience: TECH SUPPLIER  Publication date: Sep 2022 - Document type: IDC Survey Spotlight - Doc  Document number: # CA49628522

Agriculture Recognizes Digital Technology as Critical But Lags in Leadership

By:  Aron Cory, Ph.D.


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This IDC Survey Spotlight examines agriculture industry information from IDC's 2022 Future of Operations Survey (n = 1,372), which indicates fertile ground for growth. Compared with all other industries, agriculture is the most likely to recognize the gains from adopting digital technologies but rarely sees itself as a technology leader. This disconnect points to a challenge for the agricultural industry with respect to future progress and suggests a need to build strong partnerships with the right technology providers. Our analysis also points to specific pain points within agriculture when it comes to digital technologies.


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