target audience: TECH SUPPLIER Publication date: May 2023 - Document type: IDC Survey - Doc Document number: # CA50722023
Canadian Consumer Survey Indicators, 2023: Wireless, Internet, Home Phone, TV, and OTT Video Services
This IDC Survey presents findings from IDC's recent consumer surveys on the wireless, internet, home phone, TV services, and OTT video markets in Canada.
Results presented outline consumer perceptions and the current state of the abovementioned consumer service markets in Canada, discussing service provider satisfaction and recommendation metrics, interest in and usage of new next-generation services, and pricing nuances and bundling. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant.
This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, home phone, and OTT video service markets in 2023 consumer plans for these services and new end-user behaviors and intentions.