target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: IDC Survey - Doc Document number: # CA51184123
Canadian Consumer Devices Survey, 2023 Results: Mobile Phones
This IDC Survey document presents findings from IDC Canada's recent consumer surveys, focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document outlines data on brands, purchase channels, and the key top of mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the mature hardware mobile phone market.