By using this site, you agree to the IDC Privacy Policy

Dec 2017 - IDC Survey - Doc # CEMA43243417

IDC’s Central and Eastern Europe Digital Transformation Survey, 2017: The Retail Perspective

By: Elena Szolgayova

On-line Presentation


This IDC Presentation focuses on the attitudes of retailers in Central and Eastern Europe (CEE) toward digital transformation. It is based on IDC's CEE Digital Transformation 2017 Survey. This survey interviewed line-of-business managers and IT decision makers from 311 companies, out of which 57 were retailers and wholesalers from the Czech Republic, Poland, Romania, and Hungary. This study analyses the plans and priorities of retailers and wholesalers relating to digital transformation, focusing in particular on their different approaches to digital transformation and general IT. The study also looks at the drivers and inhibitors of the digital transformation process within retailers and wholesalers.


  • 22 slides

Related Links