This IDC Presentation focuses on the attitudes of retailers in Central and Eastern Europe (CEE) toward digital transformation. It is based on IDC's CEE Digital Transformation 2017 Survey. This survey interviewed line-of-business managers and IT decision makers from 311 companies, out of which 57 were retailers and wholesalers from the Czech Republic, Poland, Romania, and Hungary. This study analyses the plans and priorities of retailers and wholesalers relating to digital transformation, focusing in particular on their different approaches to digital transformation and general IT. The study also looks at the drivers and inhibitors of the digital transformation process within retailers and wholesalers.
Central and Eastern European Digital Transformation Strategies , Central and Eastern European ICT Market Opportunity and Digital Transformation Strategies