This IDC Market Forecast study examines the pay TV market in Central and Eastern Europe. The historical figures and forecast data represent pay TV subscriptions and spending for the 17 countries that make up the CEE region: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, and Slovenia.
"The Central and Eastern Europe pay TV market is slightly growing. Operators across the region are using advanced digital services to provide increasingly innovative products. The application of digital technologies is fundamentally impacting all aspects of consumer experience. IP technology, cloud, mobile, Big Data analytics, and social media will continue to drive innovation." — Senior Research Analyst Dusanka Radonicic, IDC CEMA
Central and Eastern European ICT Market Opportunity and Digital Transformation Strategies , Central and Eastern European Telecommunications and Mobility Markets