Jul 2018 - Market Perspective - Doc # CEMA44158718
State of FTTH in Kenya
By: Andrew Kibet KiruiResearch Analyst, Systems & Infrastructure Solutions, Middle East & Africa, George Kalebaila, Derrick Chikanga
This IDC Market Perspective presents IDC's view on the prevailing trends in the FTTH market in Kenya. It examines how service providers should uniquely position themselves to expand their market share by taking advantage of new and existing opportunities in the market.
"Fiber services have limited competition from ADSL services in Kenya and are quickly becoming the primary internet connectivity option for households. Despite the rising demand for fast and reliable internet access, greater levels of customer awareness, affordable tariffs, and aggressive FTTH service rollouts, market penetration remains low. Looking ahead, service providers should seek to improve the customer experience, increase network connections, and strategically expand to new neighborhoods to grow and consolidate their market share." — Senior Research Analyst Andrew Kirui, Telecoms and IoT, IDC East Africa