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TECH SUPPLIER May 2019 - Market Presentation - Doc # CEMA44929119

Consumer Technology Market Outlook: Trends Shaping the Mobile Phone, PC, and Other Consumer Devices Markets in the Middle East, Turkey, and Africa

By: Fouad CharaklaSenior Research Manager, PCs, Systems & Infrastructure Solutions, Middle East and Africa, Nabila PopalSenior Research Manager, Devices, MEA

On-line Presentation

Abstract

This IDC Presentation was originally given at the IDC Middle East, Turkey, and Africa Directions 2019 event in Dubai, UAE, held on January 23, 2019. It highlights the key trends and dynamics shaping the mobile phone, PC, tablet, and smart home devices markets of the Middle East, Turkey, and Africa (META). The document presents the key expectations for these technology markets over the coming years, along with the various drivers and inhibitors that will affect their growth. It also addresses various economic and political factors, as well as government regulations.

This presentation explores the performance of these technologies in various key markets of the region. Considering the growing expectations and changing demand from end-users, the presentation showcases how demand will shift to newer designs and form factors. Some of the key topics related to mobile phones are the impact of low prices, screen-size share projections, innovation accelerator drivers, and gray market trends. Key areas relating to PCs include shifting demand between form factors, analysis of consumer and commercial segments, and gaming PC market dynamics. The presentation also covers key trends on one of the fastest growing consumer hardware markets — smart home devices.

"In order to remain competitive in the rapidly evolving consumer devices market, players are advised to be proactive and enhance their ecommerce strategies, invest in demand generation rather than dumping inventory, localize their offerings, and ensure a high level end-user experience." — Fouad Charakla, Senior Research Manager, IDC Middle East and Africa


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