This IDC Market Forecast provides a segmentation of the online video market in China and evaluates the fast-changing market. It reviews the development history of the China online video market, assesses the current situation, provides a market forecast and assumptions for the next five years, and highlights actions on market developments that participants can capitalize on. The key takeaways from this study include:
"The online video market is a best representative of China's internet industry with fast-changing landscapes. When internet penetrated nearly every aspect of people's daily life, the fight for Chinese internet users' screen time started to heat up," says Yu Xue, senior analyst, IDC China Internet Research. "We expect more fresh and innovative content and models to be experimented in the online video market to drive the fast growth over the next few years," he adds.