This IDC study provides a segmentation of the online video market in China and evaluates the fast-changing market. It reviews the development history of the China online video market, assesses the current situation, provides a market forecast and assumptions for the next five years, and highlights actions for participants to consider capitalizing on market developments.
"When internet penetrated nearly every aspect of people's daily life, the fight for Chinese internet users' screen time started to heat up with fast-changing landscapes. We expect more fresh and innovative content and models to be experimented in the online video market to drive fast growth over the next few years," says Yu Xue, research manager for Internet, IDC China.
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