Feb 2018 - Conference: Tech Supplier - Doc # DR2018_BS1_RB
Digital Transformation Through the Back Door: How SMB Tactical Needs Will Drive DX Embrace, and What Technology Providers Need to Keep in Mind
These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
The past 12 months have seen a "digital awakening" among small and medium-sized businesses (SMBs) (firms with fewer than 1,000 employees) worldwide. SMBs have long been interested in leveraging technology for competitive advantage but are increasingly looking to coordinate resources and invest for the most efficient digital economy engagement. For many, though, digital transformation (DX) is still less a priority than improving other performance areas. This is the "DX paradox." Ray Boggs provides an update on the SMB DX journey and how SMBs globally are sharpening technology investments for maximum impact. What technology areas are SMBs looking to strengthen, and what key capabilities will SMBs be looking for in the future from technology providers?