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Feb 2018 - Conference Proceeding: Tech Supplier - Doc # DR2018_BS3_RP_NS

Developing a Business Value–Based Digital Marketing Strategy: Top 5 Best Practices

By: Randy PerryVice President, Business Value Strategy Practice, Nancy SeligResearch Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions

Abstract

These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.

IDC research has shown that 90% of large organizations have deployed IT initiatives in support of digital transformation. Demand for technology that accelerates digital transformation is here today and growing. Companies unable to take advantage of this trend may be gone in five years. In this session, Randy Perry and Nancy Selig offer best practices: Provide research-based content, tie your technology solutions to improving business outcomes and business performance, integrate your sales and marketing activities to deliver a compelling business value case, leverage new interactive tools (80% of the buyers' journey is done online) and improve customer experience with targeted personalized programs and content, and differentiate your marketing message (everybody is talking digital transformation, what's your unique story?).


Coverage

Subscriptions Covered

Directions 2018: Boston, MA , Directions 2018: Santa Clara, CA , Directions Presentations 2018


Regions Covered

Worldwide


Topics Covered

Digital transformation, Marketing automation, Marketing operations, Sales enablement