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Feb 2018 - Conference: Tech Supplier - Doc # DR2018_LAL1_MNR_JJ

Digital Commerce Marketplaces in the Age of the 3rd Platform

By: Mickey North RizzaProgram Vice President, Enterprise Applications and Digital Commerce, Jordan JewellSenior Research Analyst, Digital Commerce and Enterprise Applications


These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.

Digital commerce marketplaces are creating new commerce experiences for B2C, B2B, B2B2C, and C2C business models. This session discusses the impact of digital commerce platforms and marketplaces in the DX economy and how business and consumer transactions are evolving in turn. Topics include the impact of marketplaces on supply chains, commerce experience evolution, and the role of the sharing economy. This session will leave you with ideas on how to rethink your commerce strategy and move beyond the status quo.