These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.
"The world's most valuable resource is no longer oil but data" proclaimed the cover of the May 6, 2017, issue of The Economist. IDC research shows that end users are increasing investments in monetizing their data externally and in incorporating third-party data to train AI models, feed new analytic solutions, and enable a new generation of decision-centric computing. In parallel, technology vendors have started to acquire or partner with data providers to create new standalone data product or wrap data around other products and services. However, most enterprises have neither the technology nor the business expertise to bring data as a service (DaaS) to market. In this session, Dan Vesset examines trends that have led DaaS to becoming the fourth layer of the services-enabled architecture along with IaaS, PaaS, and SaaS. Recommendations from this session will help your company examine options for participating in the DaaS economy and to consider the myriad technology, packing, pricing, partnering, and go-to-market aspects of data monetization.